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Meta
Tags Optimization Tips
Title
Your word count should be between
4-15 words with approximately 20-50% of the words being your primary keywords.
We usually recommend short titles (4-7 words) that feature the keywords predominately
(40-50%).
Description
Your word count should be between 10-25 words with approximately 20-30% of
the words being your primary keywords. We usually recommend descriptions that
are about 15 words with 25-30% being keywords.
Keywords
Your word count should be between 5-9 words with approximately 30-60% being
your primary keywords. IMost engines won't even read the keywords tag and the
ones that do don't place much emphasis on it. Developing long keyword tags reduces
your primary keywords relevancy for that page in the engines that read the keywords
tag.
Body
Your word count should be between 250-850 words with approximately 8-16% being
your primary keywords. If you have a smaller web page we recommend the lower percentage
(8-10%). Small pages that don't repeat keywords too often can perform well in
the search engines. Headings (H1, H2, etc.)
Your headings play a significant
part in some of the meta search engines, but we find that they are not always
necessary and can take away aesthetic qualities from your page. These tags are
very difficult to place without overemphasizing your keywords.
Link
Text
This is the hardest area to get a good rating in. Your link
text should be between 10-25 words with 30-60% being your primary keywords. The
best thing to do here is use text links that feature your keywords.
Alt
Text
Your word count should be between 10-25 words with 30-60%
being your primary keywords. Don't type whole sentences for your alt text. Keep
it short and sweet and you should do well.
Density
The
density rating tells you if you use your keywords consistently throughout the
web page. You will want to have 70-80% of your primary keyword usage in the top
half of the body. This means that you will have between 20-30% in the bottom half,
which adds to the continuity of the web page. Overuse of keywords within a page
will result in a "high density" rating that will lower the ranking of
your page.
Below
the most important meta tags are listed and how they affect your website are explained.
Title (<Title>):
The title
tag is the most important meta tag and all too often is not utilized properly.
As with the description tag the title tag is what will attract visitors to your
website. When web surfers query a search engine the results are based on relevance.
When the websites are listed they are usually listed in the following manner:
(The title is highlighted with blue)
Your web page title will be displayed
here - The description of your website will be displayed here...
http://www.your-webpage.com/
Click Here to Build Effective Page Titles!
Description
(<meta name="Description..."):
The description tag
is the next most important meta tag. As with the title, your description will
typically be listed in the search engines. The description is highlighted in red
above. Like the title, you will have to tread the fine line between creating an
effective description that will attract visitors and rank well in the search engines
for your keywords.
Click Here to Build Effective Descriptions!
Keywords (<meta name="Keywords..."):
Due to abuse
by many websites in the past search engines have reduced the importance of the
keywords meta tag when ranking a web page for keyword relevance. Many have actually
decided to not even consider the keywords tag altogether, Google being one of
them. While it has reduced in significance, Directories like Yahoo still place
a signifcant importance on this meta tag, so you should include it in your WebPages.
Copyright (<meta name="Copyright..."):
The copyright meta tag, as with the rest of the meta tags to be discussed,
are hidden. They are not viewable in the search engine results or your web page.
The copyright meta tag is essentially an opportunity for you to enter your company
name in the meta tags. Some engines will read this tag, which could result in
you ranking higher for your company name in the engines then you would otherwise
receive.
Robots (<meta name="Robots..."):
The robots tag is a set of instructions for the search engines when they visit
your website. You can tell the search engines to index all of your web page, only
the ones promoted, or none of your WebPages. This is an important tag in the event
you have pages that you do not want indexed on the search engines.
Rating
(<meta name="Rating..."):
The
ratings meta tag will tell the search engines a little more about your website.
Whether it is acceptable for all audiences, or for adult audiences only.
Distribution
(<meta name="Distribution..."):
The distribution tag
will tell the search engines if your website is intended for a worldwide audience
or not. While most websites are meant to be viewed by everyone, few include
this meta tag on their web page.
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