Meta Tags and their Proper Use

Meta Tags

No search engine submission or webisite promotion campaign process is complete until you have made sure that the most important keywords for the page are in your meta tags Don't clutter it up with them, but make sure that at least the primary keywords or phrase you're trying to target is included. You might want to throw some non-keyword words in there too, single word titles are rarely the way to go, most successful promotion campaigns use keyword phrases in the meta tags.

Meta Tags - Title

Usually it is best to include the keyword phrase first in the title meta tag, followed by the non-important "support" words. If you are trying to target two words or phrases with the same page in your promotion campaign, make sure both are in the title. Using lower-case seems to have a slight advantage in search engines over using UPPER-CASE, because most search engine searches are done using lower-case. Lower-case can however look a bit silly in some cases, so don't obsess about it. Remember not to get greedy! Make sure that when you are done, your TITLE "meta tag" still looks more like a TITLE than a keyword list.

Trying to stuff too many keywords in there doesn't usually produce good results, and it also tends to keep people from clicking your listing. Meta Tags - DescriptionUse the most important words/phrases in your META TAG description for superior website promotion and search engine submission. Again, remember that this metabtag is displayed in the search results of the search engine ranking results, so don't just stuff it with keywords.

Try to include most of the keywords/phrases you're trying to target, but at the same time try to form them into a logical sentence. I know from experience that this can be a real challenge, but the truth is that there's two parts in search engine optimization and promotion. Your site must be high on the results list, but it also has to look like it is attractive and interesting, otherwise users won't click on your listing in the search engine results.Remember to use our free meta tag generator or your may ask us to optimize your keywords for guaranteed successful website promotion campaign.

Meta Tags - Keywords

Use all of your keywords and phrases in your META TAGS (keyword), but try to keep it at around 10 words or less. Do not repeat one word more than three times and do not use words that aren't mentioned elsewhere on the page. Use the most important words and/or phrases in your heading meta tag (it's the <H1> thing). Generally I include only the most important keyword or phrase here, since H1-headers are really big.

Remember that the header is large and visitors are going to see it, so it should look natural. Use all of the words and phrases you have chosen in your body text. Using them a few times in the top part of the page is important, since many search engines place more weight to words found on the top of the page ( and your website promotion and search engine submission will benefit from it) compared to words found on the bottom of the page.

Remember to make your writing seem natural when placing the words/phrases, that they match the meta tags above, but be aware that nobody wants to read a document that is just one big list of keywords. Using the keyword in bold, italics or underlined can also provide a minor boost, but as it influences the readability of the document, remember to be careful with this one. Having a link or two containing your keywords in the link text can also help website promotion in the search engines. If possible, point the link at a popular and well known page that is relevant to your keyword for superior website submission and acheiving superior ranking