Top Ten Pay Per Click Search Engines -
Overture - Previously called Goto, Overture is the first
pay per click search engine, and by far the most popular.
The minimum amount that you can invest in Overture is
$50.
(Note: Overture has increased its minimum bid to 5 cents
and minimum monthly spend to $25.)
The largest of pay per click search engines, Overture.com
has a well organized system. You can bid for rankings
and also choose the description and title you want,
which provides highly targeted traffic to your website.
You can control your bids at all times and adjust them,
based on the quality of your results. Especially handy
is the Search Term Suggestion List, which shows you
how often people search for a particular word or phrase.
Advertiser Tips and Tricks gives helpful tips from
Overture.com's experts.
If you're in the top 10 at Overture.com, your link
appears when someone searches using Dogpile meta search
engine. If you're in the top six, you'll also appear
in Metacrawler searches.
More people will click on your link if you use your
key phrase in the title and in the description.
You'll probably receive more traffic from Overture.com
than from all the other pay per click engines combined.
However, because they are less popular, buying highly
targeted traffic is much cheaper than at Overture.com.
The huge advantage of this kind of advertising is that
you pay only when someone actually visits your site.
FindWhat
At FindWhat search engine, you bid on keywords or key
phrases within search results. You pay only for click-throughs
to your site. The minimum amount needed to start an
account is $25.
In March 2000 FindWhat introduced new technology designed
to read most simple plain English queries. You can buy
search terms cheaper than at Overture.com. In May, 2000,
FindWhat said that more than 10 million searches a day
were being made at the search engine.
You can enter up to 1000 keywords at once. FindWhat.com
reviews every keyword in their system and verifies its
relevancy.
Bay9
Bay9.com boasts a high amount of traffic compared to
most pay per click search engines. It is a highly relevant
search engine with a referral program that pays 20%.
7Search
Services offered to advertisers include immediate e-mail
notification when you are outbid for the top ranking
on a keyword, a keyword generator tool, and a 1:1 banner
exchange program.
Sprinks
Sprinks is not only a search engine. It is also a place
to buy keywords and placement on more than 700 topic
specific About.com GuideSites. About.com serves more
than 500,000 searches daily on its site and will allow
advertisers to name their price and control their results.
Sprinks continue to work on implementing user interface
enhancements.
Minimum account: $100.
GoClick.com
GoClick is a vastly improving pay per click search
engine. It has received record increases in traffic
and continues to upgrade the account area. It has some
of the best tools available to help you manage your
keywords and to help you to find more relevant terms.
Very professionally run and recommended.
Kanoodle
Kanoodle has partnerships with sites such as, NetZero,
DogPile.com, CNET, Metacrawler and Turbofind. You can
choose whether you want to receive incentivized clicks
to your listings or not. You can start an account with
$25.
ePilot
ePilot pays you for conducting a search. It also offers
free use of the ePilot web portal.
Win4Win
At Win4Win you bid on relevant search terms and pay
only for click-throughs to your site. Win4Win offers
2 services for listings, one is a free service and the
other is a Gold Service which costs $15 to list but
offers many more benefits, such as unlimited search
terms and your listings are processed in 3-5 days rather
than 6-8 weeks.
Win4Win looks professional and has a good setup.
SearchHound
"SearchHound will release a new search technology
that completely blows away anything else on the net,"
the new owners say. "You'll be able to find what
you're looking for faster than ever before."
SearchHound recently signed a deal with Spedia which
has increased the traffic to bidders accounts.
Your bid applies to all of the word and phrase combinations
you submit in a 100-character string. (The FAQ says
40 characters but the sign-up form says 100.) Not only
does your bid apply to that entire phrase, but to all
consecutive combinations of words found in that phrase.